With Verdict herbicide, weed control doesn’t need to be a battle every season. But how do we get farmers to change their mindset and apply earlier? With a satirical campaign that depicts farmers in the midst of a battle against weeds. This campaign was awarded by the National Agri-Marketing Association and featured in Communication Arts. The cherry on top was getting to work with my parents, who brought in our excellent horse talent.

ACD/Art: Kolby Osborne