Hi, I’m randee.

A writer and associate creative director at VML with a background in poetry and creative writing. I started my career in advertising as an administrative assistant before Peggy Olsoning my way into the creative department.

I love to write. I love to collaborate with other creative people. I love solving impossible problems. I love making something out of nothing. I love a good book. I love a bad book too. I love a great headline. But a bad headline will ruin my entire day. I love mentoring young creatives. I love learning from other creatives. I’ve been in love with many different aspects of advertising over the years but right now I’m especially loving film and am happiest either alone with a script or on set with a hundred people.

EXPERIENCE


VML

Associate Creative Director | 2020-present

Senior Copywriter | 2017-2020


ROCKFISH INTERACTIVE

Senior Copywriter | 2017

Copywriter | 2016

THE INTEGER GROUP

Copywriter | 2014-2015

Administrative Assistant | 2009-2013

EDUCATION


TEXAS STATE UNIVERSITY

B.A. Creative Writing, Poetry | 2005-2009

east texas a&M

Portfolio Class | 2013

Clients

New Balance, BASF, Tennessee Tourism, Starbucks, Krispy Kreme, Dove, Leidos, U.S. Navy, Phillips 66, Texas A&M, Amtrak, DICK’S Sporting Goods, Mars, Banfield Pet Hospital, Microsoft, AT&T, T-Mobile, Intel, Sam’s Club, Kroger, FedEx, DFW Airport, etc.

SKills

Creative concepting & development of highly complex campaigns, globally and regionally; project & team leadership; stakeholder management & communications; vendor management & communications; production incl. pre- and post-, creativity with resourcing, timelines and budgets; collaboration & partnership; interviewing & working with non-actors and high-profile talent; creative mentorship & oversight; organizational systems; and ease across a wide variety of disciplines & categories.

Specialties

Global brand campaigns & product campaigns, including film, radio, print, social, digital, and experiential. Direct to consumer experience in retail, websites, apps, AR, VR, and chatbots. Additional experience building brand identities, brand storytelling, naming products, and developing brand tone and voice.