Hi, I’m randee.
A writer and associate creative director at VML with a background in poetry and creative writing. I started my career in advertising as an administrative assistant before Peggy Olsoning my way into the creative department.
I love to write. I love to collaborate with other creative people. I love solving impossible problems. I love making something out of nothing. I love a good book. I love a bad book too. I love a great headline. But a bad headline will ruin my entire day. I love mentoring young creatives. I love learning from other creatives. I’ve been in love with many different aspects of advertising over the years but right now I’m especially loving film and am happiest either alone with a script or on set with a hundred people.
EXPERIENCE
VML
Associate Creative Director | 2020-present
Senior Copywriter | 2017-2020
ROCKFISH INTERACTIVE
Senior Copywriter | 2017
Copywriter | 2016
THE INTEGER GROUP
Copywriter | 2014-2015
Administrative Assistant | 2009-2013
EDUCATION
TEXAS STATE UNIVERSITY
B.A. Creative Writing, Poetry | 2005-2009
east texas a&M
Portfolio Class | 2013
Clients
New Balance, BASF, Tennessee Tourism, Starbucks, Krispy Kreme, Dove, Leidos, U.S. Navy, Phillips 66, Texas A&M, Amtrak, DICK’S Sporting Goods, Mars, Banfield Pet Hospital, Microsoft, AT&T, T-Mobile, Intel, Sam’s Club, Kroger, FedEx, DFW Airport, etc.
SKills
Creative concepting & development of highly complex campaigns, globally and regionally; project & team leadership; stakeholder management & communications; vendor management & communications; production incl. pre- and post-, creativity with resourcing, timelines and budgets; collaboration & partnership; interviewing & working with non-actors and high-profile talent; creative mentorship & oversight; organizational systems; and ease across a wide variety of disciplines & categories.
Specialties
Global brand campaigns & product campaigns, including film, radio, print, social, digital, and experiential. Direct to consumer experience in retail, websites, apps, AR, VR, and chatbots. Additional experience building brand identities, brand storytelling, naming products, and developing brand tone and voice.