New Balance Global Brand Campaign
We let the game speak for itself, bringing together an incredible roster of athletes the way only New Balance can. Just point a camera at Shohei Ohtani, Tyrese Maxey, or Bukayo Saka while they play and you’ll see what New Balance sees in the world of sport: expressiveness, camaraderie, and joy in the pursuit of craft. After all, you don’t achieve MVP status four times without having a bit of fun.
ACD/Art: Kolby Osborne
Brand Spots
17 spots featuring 18 of the most famous athletes across 6 sports. Airing during the biggest moments of 2026 sport culture. From the World Cup to the NFL playoffs, NBA & WNBA finals to the World Series and tennis grand slams. Different edits. Different moments. One shared vision of fun. This page will continue to update throughout the year as we roll out the campaign.
We also created a series of videos for New Balance’s social pages, featuring behind the scenes footage and VO pulled from interviews we conducted with the athletes on set.