KROGER/84.51° Website

84.51° is the data, insights, and media arm of Kroger, which collects massive amounts of customer information from loyalty cards and helps brands create meaningful shopper experiences. After a big rebrand, our team was brought in to design a new website. We worked agilely, building a component library that could adapt to fit complex content. Due to limited budget, I stepped in to manage content strategy, UX and creative day-to-day. I oversaw design efforts, creating and wireframing component structures. I also helped name several of their products.

These are just a few screenshots from the launch. Much of the copy and design has of changed since 2018, but the basic structure is in tact since we built it to be modular and easy to update.